Body Performance Logo Design Refresh
I was hired for freelance work with a small business specializing in strength training and personal fitness, based in Columbus, OH.
The client was seeking a refresh for their company’s logo, which they had used for about ten years. I was hired to create a new logo for the business.
Initial logo
Logo Ideas
Final Product
Graphic Design & Production Class Project
This project was created as part of a course focused on industry-standard software and professional graphic design workflows for both print and digital media. The coursework emphasized designing comprehensive identity systems while managing large amounts of content. Through strategic layout design and advanced production techniques, I developed visually engaging, real-world deliverables. The process and final designs are documented here to showcase my approach from concept to completion.
Logo Design
The first iteration of the logo
Finalized Design
